Comme des Garçons, Established by visionary designer Rei Kawakubo in 1969, has grown from a small Tokyo atelier into One of the more influential fashion residences on earth. Its worldwide accomplishment was not developed by means of standard promoting or mainstream traits, but via a bold philosophy: challenge the norm, crack conventions, and Permit originality talk louder than acceptance. This unconventional strategy became the muse for CDG’s all over the world growth.
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CDG obtained Intercontinental focus by presenting garments that rejected standard Thoughts of attractiveness. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde ideas captured the desire of global trend editors and potential buyers early within the eighties.
This world visibility strengthened the CDG Hoodie identify and attracted loyal buyers from each individual corner of the planet.
The 1995 "Snooze" assortment consisted of striped pajamas "bearing prints of identification quantities and marks of military services boot prints".[30] Contemporaneous media coverage juxtaposed photos of the collection with photographs taken at Auschwitz focus camp, plus the controversy been given Intercontinental protection.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was commenced in Tokyo by Rei Kawakubo in 1969 and proven as a business in 1973. The brand name's name was inspired by Françoise Hardy's 1962 song "Tous les garçons et les filles", particularly from the road "Comme les garçons et les filles de mon âge" ("similar to the girls and boys my age").
The 2006 autumn/Winter season collection addressed the strategy with the persona,[15] the different ways to existing a person's self to the earth. Fusing customized menswear with feminine factors like corsets and flower printed costume fabrics, Persona was A different collection that combined the feminine While using the masculine.
CDG designed a powerful distribution system by positioning its merchandise in leading luxurious suppliers like Dover Street Current market, SSENSE, Farfetch, Barneys, and Worldwide boutiques. This gave the manufacturer entry to elite customers globally while preserving its creative integrity.
In 2017, the organization released a fresh fragrance, Concrete, and marked its start inside the US which has a supper curated via the artist and chef, Laila Gohar.
Every single store was made as an inventive Area, boosting CDG Hoodie's track record for innovation and presenting shoppers an immersive retail knowledge.
With the rise of internet shopping, CDG expanded its arrive at by supplying collections by Formal and partnered e-commerce platforms. Social media and trend communities aided distribute the brand’s identity, generating parts like the Perform Heart tees and Converse sneakers viral around the globe.
The CDG x Converse Chuck Taylor became Just about the most acknowledged sneaker collaborations on the earth, encouraging CDG reach worldwide mainstream visibility even though keeping genuine to its edgy creative imagination.
Comme des Garçons’ runway reveals in Paris are famous. Kawakubo’s theatrical shows, normally more like artwork installations than manner reveals gained all over the world media protection, reinforcing the Comme Des Garcons manufacturer's name for groundbreaking creative imagination.
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The corporate also generates a line of agendered fragrances, the majority of that are unconventional in the world of perfume and aligned While using the variations of its garments.[six]